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CrowdbuildingFollow the company to get updates and be notified if it begins accepting reservations.
Mesa Verde Coffee
Better coffee, stronger community, and a brand customers can help shape.
A specialty coffee brand building a loyal direct-to-consumer community around traceable sourcing and everyday ritual.
Why follow
Why people are paying attention
A few quick reasons to keep this company on your radar while it is still building its audience.
Direct customer relationships.
Mesa Verde is building around repeat customers rather than relying only on one-time retail discovery.
A repeat-purchase category.
Coffee naturally creates frequent opportunities to earn and retain loyal customers.
Reservation demand adds a signal.
The company can measure community interest before deciding whether to launch a live offering.
Team
Meet the people building it
Elena Ruiz
Founder & CEO
Leads brand, sourcing, and customer growth for Mesa Verde Coffee.
The opportunity
A story investors can actually follow
Each section explains one part of the business first, then uses a visual slide to reinforce the point without cramming the slide with copy.
1
The problem
Great coffee is still too hard to make part of an everyday routine
Specialty coffee can feel intimidating, inconsistent, or overly expensive. Mesa Verde is building a simpler direct-to-consumer experience around approachable quality, traceable sourcing, and repeatable daily habits.
2
The product
A focused lineup designed for repeat purchase
The company is building around a small set of coffees customers can understand, reorder, and share. Product development is informed directly by customer preferences and purchasing behavior.
3
Traction
Reservation demand is helping validate the next stage
Mesa Verde is using non-binding reservations to understand whether its customer community is interested in participating in a future raise and to build momentum before going live.
4
Why now
Community demand can help fund the next phase of growth
With a growing direct customer base and early reservation interest, the company is evaluating whether a community round can help expand inventory, roasting capacity, and distribution.
About
About the company
Mesa Verde Coffee is a specialty coffee company focused on approachable, high-quality coffee and transparent sourcing. The company is growing through direct customer relationships, repeat purchasing, and community-driven product development.
It is currently accepting non-binding reservations to gauge potential interest in a future Regulation Crowdfunding offering.
Potential offering terms
What the company is considering
These terms are preliminary and may change before any offering is launched. The company may also decide not to proceed with a raise.
Security
SAFE
Valuation cap
6000000
Discount
15
Minimum raise
200000
Target raise
750000
Maximum raise
1200000
Minimum investment
250
Reservations
Reservations are non-binding, require no payment method, and do not guarantee an investment. Final terms, if an offering is launched, may differ from those shown here.
Security details
Mesa Verde Coffee is considering a SAFE with a $6 million valuation cap and a 15% discount. These terms are preliminary and may change before any offering launches.
Use of proceeds
Potential uses of proceeds include inventory, roasting capacity, customer acquisition, wholesale expansion, and working capital.
Key risks
What investors should consider
These are illustrative highlights only. Review the Form C for the complete risk factors and disclosures.
Early-stage risk. The company may not achieve its business plan or may require additional capital.
Illiquidity. There may be no market for these securities, and resale is restricted.
Dilution. Future financings may reduce your ownership percentage or economic interest.
Loss of investment. You should be prepared to lose your entire investment.
Offering documents
Review before you invest
Read the filed offering materials and related documents before making an investment decision.
Investing in private companies is speculative and illiquid. You could lose your entire investment. Review the Form C, offering terms, risk factors, and offering documents before investing. EquityCF does not provide investment advice or recommend any offering.
Coming soon!
Updates
Founders will be able to share company progress, milestones, launches, and other updates here.
Coming soon!
Discussion
Investors and followers will be able to ask questions, join the conversation, and hear directly from the company here.
FAQ
Questions about how EquityCF works
What does Crowdbuilding mean?
Crowdbuilding is the stage where a company is building an audience, sharing updates, and gathering interest before opening reservations or an investment offering.
Can I invest in this company yet?
Not during Crowdbuilding. You can follow the company now and be notified if it later begins accepting reservations or opens an investment offering.
What happens when I follow a company?
Following lets you keep up with company updates and receive notifications about important changes, including if the company begins accepting reservations.
What are reservations?
Reservations let people indicate interest in a potential future offering before investing is available. They help founders understand demand before going live.
Are reservations binding?
No. A reservation is an indication of interest, not a commitment to invest. You decide whether to invest if and when the offering becomes live.
When does a company become open for investment?
A company becomes investable only after it launches an active securities offering and the required offering materials are available.
What is Regulation Crowdfunding?
Regulation Crowdfunding, or Reg CF, is a U.S. securities exemption that allows eligible companies to raise capital online from both accredited and non-accredited investors through a registered intermediary.
Does a reservation guarantee my investment once the company goes live?
No. A reservation is only a non-binding indication of interest. It does not guarantee that you will be able to invest or that any particular amount will be available to you if the company later opens an offering.
What happens if the company goes live?
You’ll be notified that the offering is live and prompted to complete your investment. At that point, you can review the final offering details, enter your payment information, sign the required documents, and submit your investment.
How much can I invest?
Your investment amount may be subject to Regulation Crowdfunding investment limits. EquityCF will guide you through the applicable limit during the investment process.
Can I cancel my investment?
Cancellation rights and deadlines are described in the offering materials and investment flow. Review those details carefully before submitting your investment.
What happens if the minimum raise is not met?
If the offering does not meet its required minimum by the deadline, the offering will not close and committed funds will be returned according to the offering terms.
Where can I review the offering documents?
The filed Form C, financial statements, subscription agreement, and any applicable amendments are available in the Offering Documents section above.
When will I receive my securities?
If the offering closes successfully and your investment is completed, the securities will be issued in accordance with the offering terms and reflected through the issuer’s recordkeeping or transfer-agent process. The timing and form of ownership can vary depending on the security being offered.
What return can I expect on my investment?
There is no guaranteed return. Startup and private-company investments are risky and illiquid, and you could lose some or all of your investment. Review the company, offering terms, risk factors, and your own financial situation before investing.
What happens after the offering closes?
If the offering meets its closing conditions, committed funds are released to the issuer and the securities are issued to investors. After closing, the company remains responsible for investor communications and any ongoing reporting obligations that apply.
What happens if the company changes the offering?
If there is a material change to the offering terms or other material information, investors with existing commitments must be notified and asked to reconfirm. If you do not reconfirm within the required period, your investment commitment will be canceled.
What happens if the offering reaches its maximum?
Once the maximum offering amount is reached, additional investments may no longer be accepted. If the offering is oversubscribed, any allocation method will be handled according to the terms disclosed in the offering materials.
Where is my money held before the offering closes?
Investor funds are held by a qualified third party for the benefit of investors until the offering closes or the funds are otherwise required to be returned. The issuer does not receive those funds simply because you submit an investment commitment.
No money or other consideration is being solicited or accepted. No offer to buy securities can be accepted and no purchase price can be received until a Form C is filed and the offering is conducted through the intermediary’s platform. Any indication of interest is non-binding and involves no obligation or commitment of any kind.
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