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Crowdbuildingi Consumer • Provo, Utah
EquityCF Testing

EquityCF helps founders plan and market regulated crowdfunding offerings to customers and supporters.

Founder story
“We want customers involved before we ever ask them to invest.”
Why follow

Why people are paying attention

A few quick reasons to keep this company on your radar while it is still building its audience.

Finance and Startup Expertise CEO Steven Urry holds a PhD in Finance from UT Austin and researches entrepreneurial finance. CTO Zack Rogers adds full-stack development, SEO expertise, and one prior exit. Capital Plus Customer Marketing EquityCF helps founders turn customers, supporters, and followers into investors, pairing capital formation with brand awareness and a potential base of customer advocates. Community and Private Rounds Issuers can pursue Community Rounds open to accredited and non-accredited investors, or Private Rounds for accredited investors. Community Rounds can raise up to $5M in 12 months.
Team

Meet the people building it

Steven Urry

CEO
LinkedIn

Steven Urry is co-founder and CEO of EquityCF, a platform built to make equity crowdfunding more transparent, accessible, and founder-friendly. He holds a PhD in Finance from the University of Texas at Austin, where his research focused on entrepreneurial finance and how early-stage companies raise capital.

The opportunity

A story investors can actually follow

Each section explains one part of the business first, then uses a visual slide to reinforce the point without cramming the slide with copy.

1

The Problem

Early-stage companies often struggle to secure the capital needed to build, launch, and grow. Traditional financing can be difficult to access, while founders must also identify suitable investors, structure an offering, prepare required filings, and communicate with investors effectively. These demands can make regulated crowdfunding difficult to manage without specialized support. At the same time, non-accredited investors often have limited access to early-stage investment opportunities, while accredited investors and other supporters may lack a simple way to discover and evaluate offerings. Both issuers and investors face challenges understanding and navigating the regulatory requirements involved in startup fundraising.
Video
2

Our Solution

EquityCF helps companies plan, prepare, and market regulated crowdfunding offerings. As an advisory and marketing partner, it supports offering strategy, campaign positioning, required filings, portal onboarding, launch execution, and investor communications. Companies can pursue Community Rounds open to accredited and non-accredited investors or Private Rounds for accredited investors, depending on their fundraising objectives and eligibility. Offerings promoted through EquityCF are conducted through Silicon Prairie Capital Partners, a registered broker-dealer. This model combines fundraising guidance with outreach to a company’s customers, supporters, followers, and the broader EquityCF investor community, helping founders manage the process from initial fit assessment through closing and ongoing investor engagement.
Video
About

About the company

Headquarters
Provo, Utah
Founded
2025
Industry
Financial Services & FinTech
EquityCF is an advisory and marketing partner that helps companies raise capital through regulated crowdfunding offerings. It serves issuers seeking capital and supports Community Rounds open to accredited and non-accredited investors, alongside Private Rounds for accredited investors. EquityCF helps shape offering strategy, prepare filings, launch campaigns, and manage investor communications, while offerings are conducted through Silicon Prairie Capital Partners, a registered broker-dealer. Its model combines a $3,000 setup and compliance fee with an 8.5% success fee and marketing aimed at engaging issuers’ customers and supporters.
Potential offering terms

What the company is considering

These terms are preliminary and may change before any offering is launched. The company may also decide not to proceed with a raise.

Security
Valuation cap
Discount
Minimum raise
Target raise
Maximum raise
Minimum investment
Reservations
Reservations are non-binding, require no payment method, and do not guarantee an investment. Final terms, if an offering is launched, may differ from those shown here.

Security details

Use of proceeds

Key risks

What investors should consider

These are illustrative highlights only. Review the Form C for the complete risk factors and disclosures.

Early-stage risk. The company may not achieve its business plan or may require additional capital.
Illiquidity. There may be no market for these securities, and resale is restricted.
Dilution. Future financings may reduce your ownership percentage or economic interest.
Loss of investment. You should be prepared to lose your entire investment.
Offering documents

Review before you invest

Read the filed offering materials and related documents before making an investment decision.

Investing in private companies is speculative and illiquid. You could lose your entire investment. Review the Form C, offering terms, risk factors, and offering documents before investing. EquityCF does not provide investment advice or recommend any offering.
Coming soon!
Updates

Founders will be able to share company progress, milestones, launches, and other updates here.

Coming soon!
Discussion

Investors and followers will be able to ask questions, join the conversation, and hear directly from the company here.

FAQ

Questions about how EquityCF works

What does Crowdbuilding mean?+
Crowdbuilding is the stage where a company is building an audience, sharing updates, and gathering interest before opening reservations or an investment offering.
Can I invest in this company yet?+
Not during Crowdbuilding. You can follow the company now and be notified if it later begins accepting reservations or opens an investment offering.
What happens when I follow a company?+
Following lets you keep up with company updates and receive notifications about important changes, including if the company begins accepting reservations.
What are reservations?+
Reservations let people indicate interest in a potential future offering before investing is available. They help founders understand demand before going live.
Are reservations binding?+
No. A reservation is an indication of interest, not a commitment to invest. You decide whether to invest if and when the offering becomes live.
When does a company become open for investment?+
A company becomes investable only after it launches an active securities offering and the required offering materials are available.
What is Regulation Crowdfunding?+
Regulation Crowdfunding, or Reg CF, is a U.S. securities exemption that allows eligible companies to raise capital online from both accredited and non-accredited investors through a registered intermediary.
Does a reservation guarantee my investment once the company goes live?+
No. A reservation is only a non-binding indication of interest. It does not guarantee that you will be able to invest or that any particular amount will be available to you if the company later opens an offering.
What happens if the company goes live?+
You’ll be notified that the offering is live and prompted to complete your investment. At that point, you can review the final offering details, enter your payment information, sign the required documents, and submit your investment.
How much can I invest?+
Your investment amount may be subject to Regulation Crowdfunding investment limits. EquityCF will guide you through the applicable limit during the investment process.
Can I cancel my investment?+
Cancellation rights and deadlines are described in the offering materials and investment flow. Review those details carefully before submitting your investment.
What happens if the minimum raise is not met?+
If the offering does not meet its required minimum by the deadline, the offering will not close and committed funds will be returned according to the offering terms.
Where can I review the offering documents?+
The filed Form C, financial statements, subscription agreement, and any applicable amendments are available in the Offering Documents section above.
When will I receive my securities?+
If the offering closes successfully and your investment is completed, the securities will be issued in accordance with the offering terms and reflected through the issuer’s recordkeeping or transfer-agent process. The timing and form of ownership can vary depending on the security being offered.
What return can I expect on my investment?+
There is no guaranteed return. Startup and private-company investments are risky and illiquid, and you could lose some or all of your investment. Review the company, offering terms, risk factors, and your own financial situation before investing.
What happens after the offering closes?+
If the offering meets its closing conditions, committed funds are released to the issuer and the securities are issued to investors. After closing, the company remains responsible for investor communications and any ongoing reporting obligations that apply.
What happens if the company changes the offering?+
If there is a material change to the offering terms or other material information, investors with existing commitments must be notified and asked to reconfirm. If you do not reconfirm within the required period, your investment commitment will be canceled.
What happens if the offering reaches its maximum?+
Once the maximum offering amount is reached, additional investments may no longer be accepted. If the offering is oversubscribed, any allocation method will be handled according to the terms disclosed in the offering materials.
Where is my money held before the offering closes?+
Investor funds are held by a qualified third party for the benefit of investors until the offering closes or the funds are otherwise required to be returned. The issuer does not receive those funds simply because you submit an investment commitment.
No money or other consideration is being solicited or accepted. No offer to buy securities can be accepted and no purchase price can be received until a Form C is filed and the offering is conducted through the intermediary’s platform. Any indication of interest is non-binding and involves no obligation or commitment of any kind.
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