Why follow
Why people are paying attention
A few quick reasons to keep this company on your radar while it is still building its audience.
Finance and Startup Expertise
CEO Steven Urry holds a PhD in Finance from UT Austin and researches entrepreneurial finance. CTO Zack Rogers adds full-stack development, SEO expertise, and one prior exit.
Capital Plus Customer Marketing
EquityCF helps founders turn customers, supporters, and followers into investors, pairing capital formation with brand awareness and a potential base of customer advocates.
Community and Private Rounds
Issuers can pursue Community Rounds open to accredited and non-accredited investors, or Private Rounds for accredited investors. Community Rounds can raise up to $5M in 12 months.
Team
Meet the people building it

Steven Urry
CEO

Steven Urry is co-founder and CEO of EquityCF, a platform built to make equity crowdfunding more transparent, accessible, and founder-friendly. He holds a PhD in Finance from the University of Texas at Austin, where his research focused on entrepreneurial finance and how early-stage companies raise capital.
The opportunity
A story investors can actually follow
Each section explains one part of the business first, then uses a visual slide to reinforce the point without cramming the slide with copy.
1
The Problem
Early-stage companies often struggle to secure the capital needed to build, launch, and grow. Traditional financing can be difficult to access, while founders must also identify suitable investors, structure an offering, prepare required filings, and communicate with investors effectively. These demands can make regulated crowdfunding difficult to manage without specialized support.
At the same time, non-accredited investors often have limited access to early-stage investment opportunities, while accredited investors and other supporters may lack a simple way to discover and evaluate offerings. Both issuers and investors face challenges understanding and navigating the regulatory requirements involved in startup fundraising.

2
Our Solution
EquityCF helps companies plan, prepare, and market regulated crowdfunding offerings. As an advisory and marketing partner, it supports offering strategy, campaign positioning, required filings, portal onboarding, launch execution, and investor communications. Companies can pursue Community Rounds open to accredited and non-accredited investors or Private Rounds for accredited investors, depending on their fundraising objectives and eligibility.
Offerings promoted through EquityCF are conducted through Silicon Prairie Capital Partners, a registered broker-dealer. This model combines fundraising guidance with outreach to a company’s customers, supporters, followers, and the broader EquityCF investor community, helping founders manage the process from initial fit assessment through closing and ongoing investor engagement.
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About
About the company
Industry
Financial Services & FinTech
EquityCF is an advisory and marketing partner that helps companies raise capital through regulated crowdfunding offerings. It serves issuers seeking capital and supports Community Rounds open to accredited and non-accredited investors, alongside Private Rounds for accredited investors. EquityCF helps shape offering strategy, prepare filings, launch campaigns, and manage investor communications, while offerings are conducted through Silicon Prairie Capital Partners, a registered broker-dealer. Its model combines a $3,000 setup and compliance fee with an 8.5% success fee and marketing aimed at engaging issuers’ customers and supporters.
Potential offering terms
What the company is considering
These terms are preliminary and may change before any offering is launched. The company may also decide not to proceed with a raise.
Reservations are non-binding, require no payment method, and do not guarantee an investment. Final terms, if an offering is launched, may differ from those shown here.
Security details
Use of proceeds
Key risks
What investors should consider
These are illustrative highlights only. Review the Form C for the complete risk factors and disclosures.
Early-stage risk. The company may not achieve its business plan or may require additional capital.
Illiquidity. There may be no market for these securities, and resale is restricted.
Dilution. Future financings may reduce your ownership percentage or economic interest.
Loss of investment. You should be prepared to lose your entire investment.
Offering documents
Review before you invest
Read the filed offering materials and related documents before making an investment decision.
Investing in private companies is speculative and illiquid. You could lose your entire investment. Review the Form C, offering terms, risk factors, and offering documents before investing. EquityCF does not provide investment advice or recommend any offering.