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CrowdbuildingFollow the company to get updates and be notified if it begins accepting reservations.
EquityCF
Helping companies build investor audiences and launch equity crowdfunding campaigns.
Why follow
Why people are paying attention
A few quick reasons to keep this company on your radar while it is still building its audience.
Solving Crowdfunding’s Biggest Pain Point
Too many companies launch a crowdfunding campaign before they have an investor audience ready to engage. EquityCF’s Crowdbuilding process helps companies attract followers, share progress, and gauge interest before the offering goes live.
Connecting the Startup Ecosystem to the Crowd
EquityCF is building relationships across founders, incubators, accelerators, and private-market investors to bring promising companies and prospective investors into the same ecosystem earlier in the fundraising process.
One Platform From Discovery to Investment
EquityCF is designed to connect company discovery, investor engagement, reservations, and regulated offerings in a single journey rather than treating the live fundraising campaign as the beginning of the relationship.
Team
Meet the people building it
Steven Urry
CEO
PhD in Finance from The University of Texas at Austin, with research focused on entrepreneurial finance and private capital markets. Steven founded EquityCF to build a better way for private companies to develop investor audiences and raise capital through equity crowdfunding.
The opportunity
A story investors can actually follow
Each section explains one part of the business first, then uses a visual slide to reinforce the point without cramming the slide with copy.
1
The Problem
Many crowdfunding campaigns struggle for one simple reason: the crowd never shows up. Most private companies do not already have a large investor audience, yet traditional crowdfunding often expects founders to bring their own network on launch day. Customers, friends, followers, and early supporters may be interested, but that interest is rarely organized, nurtured, or measured in advance. Founders can spend months preparing a raise without knowing whether enough people are actually paying attention. EquityCF is built to solve that problem by helping companies build the crowd before they ask it to invest.
3
How We’re Different
Traditional crowdfunding often works best when a company arrives with an audience already prepared to invest. EquityCF is being built around a different starting point: what if the company does not have that crowd yet?
Crowdbuilding gives companies a public place to start earlier. Founders can build out their profile, attract followers, share their progress, and develop investor interest over time before committing to a live offering. The goal is not to wait until a company is “ready for crowdfunding.” It is to help more companies become ready by building the crowd alongside them.
Then when the company launches, that audience carries forward into the raise.
2
Our Solution
EquityCF helps companies build the investor audience before the offering goes live. Through Crowdbuilding, companies can create a public profile, share updates, attract followers, and collect non-binding reservations to measure interest before committing to a live raise.
When the company is ready to launch, that audience does not disappear. EquityCF is designed to carry the same followers, engagement, and early interest into the regulated offering, creating one continuous path from discovery to investment.
5
Why Follow Us
EquityCF is building a more connected path from discovering a private company to eventually investing in one. Through Crowdbuilding, companies can share their story, attract followers, post updates, and gauge investor interest before launching a regulated offering. Investors get the chance to discover companies earlier and follow their progress over time, instead of first encountering them on launch day. Follow EquityCF to see the platform take shape, watch new companies join the community, and see how we’re working to make equity crowdfunding more accessible, transparent, and informed.
4
The Opportunity
Thousands of private companies raise capital every year, yet relatively few use equity crowdfunding. In 2025, fewer than 1,000 new Regulation Crowdfunding offerings were initiated in the United States, even as tens of thousands of private-market financings took place through other channels.
EquityCF sees an opportunity to bring crowdfunding to a much broader group of founders. Many companies may never consider a crowd raise, may not understand its potential benefits, or may assume they need an established investor audience before they can begin. By giving companies a place to start earlier, learn about crowdfunding, build an audience, and gauge investor interest, EquityCF can help grow the market rather than simply compete for the companies already planning to crowdfund.
About
About the company
Headquarters
Provo, Utah
Website
https://www.equitycf.comFounded
2026
Industry
Financial Services & FinTech
EquityCF is an equity crowdfunding platform that helps private companies build investor audiences, prepare for, and conduct regulated crowdfunding offerings. It serves companies seeking to raise capital and investors exploring private businesses before and during a raise. Through its Crowdbuilding process, companies can create public profiles, share updates, attract followers, and collect non-binding reservations to gauge investor interest before launching an offering. EquityCF carries that audience and engagement forward into the live raise.
Potential offering terms
What the company is considering
These terms are preliminary and may change before any offering is launched. The company may also decide not to proceed with a raise.
Security
Valuation cap
Discount
Minimum raise
Target raise
Maximum raise
Minimum investment
Reservations
Reservations are non-binding, require no payment method, and do not guarantee an investment. Final terms, if an offering is launched, may differ from those shown here.
Security details
Use of proceeds
Key risks
What investors should consider
These are illustrative highlights only. Review the Form C for the complete risk factors and disclosures.
Early-stage risk. The company may not achieve its business plan or may require additional capital.
Illiquidity. There may be no market for these securities, and resale is restricted.
Dilution. Future financings may reduce your ownership percentage or economic interest.
Loss of investment. You should be prepared to lose your entire investment.
Offering documents
Review before you invest
Read the filed offering materials and related documents before making an investment decision.
Investing in private companies is speculative and illiquid. You could lose your entire investment. Review the Form C, offering terms, risk factors, and offering documents before investing. EquityCF does not provide investment advice or recommend any offering.
Coming soon!
Updates
Founders will be able to share company progress, milestones, launches, and other updates here.
Coming soon!
Discussion
Investors and followers will be able to ask questions, join the conversation, and hear directly from the company here.
FAQ
Questions about how EquityCF works
Which companies is EquityCF designed to serve?
EquityCF is designed for private companies raising capital through various channels, especially those considering equity crowdfunding and those without an established investor audience. It helps them build awareness, attract followers, share updates, and gauge interest before deciding whether to launch a regulated offering.
What happens after a company creates its EquityCF profile?
A company can share its profile externally, attract followers, post updates, and collect non-binding reservations to gauge interest. When it is ready, the company completes the applicable offering process and can launch a regulated crowdfunding raise on the platform.
What can investors do before a company launches an offering?
Investors can discover private companies, follow their profiles, and learn about their founders, products, and progress through company updates. Following a company does not commit an investor to investing, and investments can be made only after a live offering is launched.
What does Crowdbuilding mean?
Crowdbuilding is the stage where a company is building an audience, sharing updates, and gathering interest before opening reservations or an investment offering.
Can I invest in this company yet?
Not during Crowdbuilding. You can follow the company now and be notified if it later begins accepting reservations or opens an investment offering.
What happens when I follow a company?
Following lets you keep up with company updates and receive notifications about important changes, including if the company begins accepting reservations.
What are reservations?
Reservations let people indicate interest in a potential future offering before investing is available. They help founders understand demand before going live.
Are reservations binding?
No. A reservation is an indication of interest, not a commitment to invest. You decide whether to invest if and when the offering becomes live.
When does a company become open for investment?
A company becomes investable only after it launches an active securities offering and the required offering materials are available.
What is Regulation Crowdfunding?
Regulation Crowdfunding, or Reg CF, is a U.S. securities exemption that allows eligible companies to raise capital online from both accredited and non-accredited investors through a registered intermediary.
Does a reservation guarantee my investment once the company goes live?
No. A reservation is only a non-binding indication of interest. It does not guarantee that you will be able to invest or that any particular amount will be available to you if the company later opens an offering.
What happens if the company goes live?
You’ll be notified that the offering is live and prompted to complete your investment. At that point, you can review the final offering details, enter your payment information, sign the required documents, and submit your investment.
How much can I invest?
Your investment amount may be subject to Regulation Crowdfunding investment limits. EquityCF will guide you through the applicable limit during the investment process.
Can I cancel my investment?
Cancellation rights and deadlines are described in the offering materials and investment flow. Review those details carefully before submitting your investment.
What happens if the minimum raise is not met?
If the offering does not meet its required minimum by the deadline, the offering will not close and committed funds will be returned according to the offering terms.
Where can I review the offering documents?
The filed Form C, financial statements, subscription agreement, and any applicable amendments are available in the Offering Documents section above.
When will I receive my securities?
If the offering closes successfully and your investment is completed, the securities will be issued in accordance with the offering terms and reflected through the issuer’s recordkeeping or transfer-agent process. The timing and form of ownership can vary depending on the security being offered.
What return can I expect on my investment?
There is no guaranteed return. Startup and private-company investments are risky and illiquid, and you could lose some or all of your investment. Review the company, offering terms, risk factors, and your own financial situation before investing.
What happens after the offering closes?
If the offering meets its closing conditions, committed funds are released to the issuer and the securities are issued to investors. After closing, the company remains responsible for investor communications and any ongoing reporting obligations that apply.
What happens if the company changes the offering?
If there is a material change to the offering terms or other material information, investors with existing commitments must be notified and asked to reconfirm. If you do not reconfirm within the required period, your investment commitment will be canceled.
What happens if the offering reaches its maximum?
Once the maximum offering amount is reached, additional investments may no longer be accepted. If the offering is oversubscribed, any allocation method will be handled according to the terms disclosed in the offering materials.
Where is my money held before the offering closes?
Investor funds are held by a qualified third party for the benefit of investors until the offering closes or the funds are otherwise required to be returned. The issuer does not receive those funds simply because you submit an investment commitment.
No money or other consideration is being solicited or accepted. No offer to buy securities can be accepted and no purchase price can be received until a Form C is filed and the offering is conducted through the intermediary’s platform. Any indication of interest is non-binding and involves no obligation or commitment of any kind.
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