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Black Betty
A better everyday essential, built with a community from day one.
A modern shaving brand building better everyday grooming products with its customers and community.
Why follow
Why people are paying attention
A few quick reasons to keep this company on your radar while it is still building its audience.
Customers are shaping the product.
Direct feedback is influencing product and brand decisions before the company scales.
Repeat purchasing matters.
Black Betty is building in a category where customer retention can compound over time.
The community comes before the raise.
Followers can watch execution before deciding whether to reserve or invest later.
Team
Meet the people building it
Isaac Patey
Founder & CEO
Founder of Black Betty, leading product development, brand building, and the company’s customer community.
The opportunity
A story investors can actually follow
Each section explains one part of the business first, then uses a visual slide to reinforce the point without cramming the slide with copy.
1
The problem
Shaving products often force customers to compromise
Consumers often choose between inexpensive products that feel disposable and premium products that can be unnecessarily complicated or expensive. Black Betty is building around a simpler idea: thoughtful grooming products shaped by the people who actually use them.
2
The product
Built around a better everyday shaving experience
The company is developing a focused grooming line designed around usability, quality, and a brand customers want to stay connected to. Feedback from early customers helps shape product decisions before the company scales.
3
Traction
Early customers are helping shape what comes next
Black Betty is using its early customer base and community to test messaging, gather product feedback, and understand repeat purchase behavior. The goal is to turn customers into long-term supporters of the brand.
4
Why now
Build the community before raising the capital
Rather than waiting until an offering launches to find an audience, Black Betty is building that audience first. Crowd building gives the company time to demonstrate progress, learn from supporters, and determine whether a future community round makes sense.
About
About the company
Black Betty is a consumer grooming company focused on making shaving simpler, better designed, and more responsive to what customers actually want. The company is building its product line alongside an early community of customers and supporters.
The brand is using the crowd-building stage to share progress publicly, gather feedback, and build a community before deciding whether to launch a Regulation Crowdfunding offering.
Potential offering terms
What the company is considering
These terms are preliminary and may change before any offering is launched. The company may also decide not to proceed with a raise.
Security
SAFE
Valuation cap
8000000
Discount
20
Minimum raise
250000
Target raise
1000000
Maximum raise
1500000
Minimum investment
250
Reservations
Reservations are non-binding, require no payment method, and do not guarantee an investment. Final terms, if an offering is launched, may differ from those shown here.
Security details
Black Betty is considering a SAFE with an $8 million valuation cap and a 20% discount. These terms are preliminary while the company is crowd building and may change before any offering is launched.
Use of proceeds
Potential uses of proceeds include inventory, product development, marketing, customer acquisition, and working capital. Final allocations would be disclosed in the offering materials if the company proceeds with an offering.
Key risks
What investors should consider
These are illustrative highlights only. Review the Form C for the complete risk factors and disclosures.
Early-stage risk. The company may not achieve its business plan or may require additional capital.
Illiquidity. There may be no market for these securities, and resale is restricted.
Dilution. Future financings may reduce your ownership percentage or economic interest.
Loss of investment. You should be prepared to lose your entire investment.
Offering documents
Review before you invest
Read the filed offering materials and related documents before making an investment decision.
Investing in private companies is speculative and illiquid. You could lose your entire investment. Review the Form C, offering terms, risk factors, and offering documents before investing. EquityCF does not provide investment advice or recommend any offering.
Coming soon!
Updates
Founders will be able to share company progress, milestones, launches, and other updates here.
Coming soon!
Discussion
Investors and followers will be able to ask questions, join the conversation, and hear directly from the company here.
FAQ
Questions about how EquityCF works
What makes Black Betty different?
Black Betty is building its grooming products alongside an early customer community, using direct feedback to influence product, branding, and growth decisions.
How is customer feedback used?
The company uses feedback from customers and followers to evaluate product preferences, messaging, and future product opportunities as it develops the brand.
Does Black Betty plan to raise from its community?
The company is currently crowd building. It may choose to pursue a Regulation Crowdfunding offering later, but no future offering is guaranteed and any final terms could differ from the preliminary terms shown during crowd building.
What does Crowdbuilding mean?
Crowdbuilding is the stage where a company is building an audience, sharing updates, and gathering interest before opening reservations or an investment offering.
Can I invest in this company yet?
Not during Crowdbuilding. You can follow the company now and be notified if it later begins accepting reservations or opens an investment offering.
What happens when I follow a company?
Following lets you keep up with company updates and receive notifications about important changes, including if the company begins accepting reservations.
What are reservations?
Reservations let people indicate interest in a potential future offering before investing is available. They help founders understand demand before going live.
Are reservations binding?
No. A reservation is an indication of interest, not a commitment to invest. You decide whether to invest if and when the offering becomes live.
When does a company become open for investment?
A company becomes investable only after it launches an active securities offering and the required offering materials are available.
What is Regulation Crowdfunding?
Regulation Crowdfunding, or Reg CF, is a U.S. securities exemption that allows eligible companies to raise capital online from both accredited and non-accredited investors through a registered intermediary.
Does a reservation guarantee my investment once the company goes live?
No. A reservation is only a non-binding indication of interest. It does not guarantee that you will be able to invest or that any particular amount will be available to you if the company later opens an offering.
What happens if the company goes live?
You’ll be notified that the offering is live and prompted to complete your investment. At that point, you can review the final offering details, enter your payment information, sign the required documents, and submit your investment.
How much can I invest?
Your investment amount may be subject to Regulation Crowdfunding investment limits. EquityCF will guide you through the applicable limit during the investment process.
Can I cancel my investment?
Cancellation rights and deadlines are described in the offering materials and investment flow. Review those details carefully before submitting your investment.
What happens if the minimum raise is not met?
If the offering does not meet its required minimum by the deadline, the offering will not close and committed funds will be returned according to the offering terms.
Where can I review the offering documents?
The filed Form C, financial statements, subscription agreement, and any applicable amendments are available in the Offering Documents section above.
When will I receive my securities?
If the offering closes successfully and your investment is completed, the securities will be issued in accordance with the offering terms and reflected through the issuer’s recordkeeping or transfer-agent process. The timing and form of ownership can vary depending on the security being offered.
What return can I expect on my investment?
There is no guaranteed return. Startup and private-company investments are risky and illiquid, and you could lose some or all of your investment. Review the company, offering terms, risk factors, and your own financial situation before investing.
What happens after the offering closes?
If the offering meets its closing conditions, committed funds are released to the issuer and the securities are issued to investors. After closing, the company remains responsible for investor communications and any ongoing reporting obligations that apply.
What happens if the company changes the offering?
If there is a material change to the offering terms or other material information, investors with existing commitments must be notified and asked to reconfirm. If you do not reconfirm within the required period, your investment commitment will be canceled.
What happens if the offering reaches its maximum?
Once the maximum offering amount is reached, additional investments may no longer be accepted. If the offering is oversubscribed, any allocation method will be handled according to the terms disclosed in the offering materials.
Where is my money held before the offering closes?
Investor funds are held by a qualified third party for the benefit of investors until the offering closes or the funds are otherwise required to be returned. The issuer does not receive those funds simply because you submit an investment commitment.
No money or other consideration is being solicited or accepted. No offer to buy securities can be accepted and no purchase price can be received until a Form C is filed and the offering is conducted through the intermediary’s platform. Any indication of interest is non-binding and involves no obligation or commitment of any kind.
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